About us

Hidden is a brand based in Bogotá that finds the wonder of complex flavors and international fusions. This value, combined with our passion for innovation, makes Hidden a company that offers truly unique and excellent quality products.

Meet Juan, Founder of Hidden

My culinary journey began in the vibrant heart of New York City, where I honed my skills in the art of cooking at Michelin-listed restaurants. It was during this training experience that I developed a deep appreciation for various cuisines.

My passion took me on an unforgettable trip to Asia, where I found an extraordinary variety of flavors and aromas that captivated my senses. I'm excited to bring this culinary knowledge to your table.

Let me show you...

  • Libre de químicos

    No utilizamos conservantes ni elementos químicos en nuestros productos, son 100% naturales con ingredientes de origen animal y vegetal.

  • No artificial

    No imitamos ningún factor ni usamos intensificadores de sabor. Nuestros ingredientes son puros con la menor cantidad de manipulación posible.

  • No industrial

    Apoyamos el campesino, nuestros ingredientes no pasan por procesos industriales y pasan por el menor proceso posible antes de llegar a ti.

"Our goal is to bring different and incredible flavors to your kitchen, simplifying the process and savoring the majesty of each ingredient."

Juan Rodriguez

Do you have questions, comments or just want to say hello? 👇